So far, we’ve talked about the purpose of an event. We’ve talked about planning an event. Today, I want to give you a couple of pointers to help you promote your event.

The first thing that I would say is make sure that people are aware of your event well in advance. I would say more than a month out they should at least know something’s happening on this date. You can give them more details later, but you need to let people know that well in advance. And then, I would say three weeks before your event, really start to push it and really start to promote it. Have all of your details and everything figured out by three weeks in advance so you can get that information out to everyone. You have to understand if this is like a class fellowship, you might have some people that are absent, and so you need to make this announcement multiple times because they might miss it one or two weeks.

The second thing that I would consider when promoting an event is rather than just making a verbal announcement, I’d suggest that you try some kind of visual announcement. Whether that be an ad in your class bulletin, maybe it’s a slide on your screens, or maybe you send a couple of pictures home in a letter to the parents of your students saying, “This is the field trip we’ve got coming up.” Whatever it may be, visual things always help people understand what’s happening. Visual things also kind of build a little bit more excitement, and they build greater understanding. So, I would say it’s a good idea to have some kind of visual cue or visual advertisement for whatever event you’re hosting.

Lastly, if you’re having any helpers that are helping you on the day of your event or your fellowship, make sure that they are well informed. You’re promoting your event out to the people who are going to attend, but that means that you also need to promote it to the people that are going to help you. Make sure that they’re aware and prepared for the day of the event.

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Emory Fuller, GSBC Activities Director

Emory Fuller is a faculty member for Golden State Baptist College, heading up all of the activities and much of the intramural sports. His wife, Jein, serves alongside him in the church Media Department.